China Rubber Industry Association vice president and Secretary General Xu Wenying suggested that in the face of trade friction intensified, the RMB exchange rate volatility situation, tire enterprises should be based on China’s domestic market, taking into account the foreign market, to brand and high value-added products.

Domestic tire enterprises are worrying Chinese Rubber Association said

Chinese is tire market by the world’s largest car market and car tires, but the market is still foreign brands play a leading role. The domestic tire brand still can not get rid of the status quo of low price competition, in R & D, manufacturing and other areas are lagging behind international brands.

Automobile tires, tire market, China tire, domestic tire

International giant to speed up the layout of China

Multinational tire companies with strong capital, advanced technology, occupy absolute advantage in the domestic car and light truck tire market.

Foreign enterprises occupy about 70% share of the passenger car tire market, local enterprises only share about 30%, but mainly concentrated in the replacement market in supporting the market share is very low.

At present, both domestic and international market, still be Michelin, Bridgestone, Goodyear, HANKOOK, Pirelli, Dunlop and other international tire giants dominate. These international giants are speeding up the China tire market layout. In the global tire sales performance of the top ten U.S. tire as example. In 2006 the company entered the China market in China, the establishment of Cooper Tire (Kunshan) Co., Ltd., and Cooper Tire Asia Technical center.

Recently, the company also has a new action, the joint venture to set up a new company in Qingdao. GM CEO and President Bradley E. Hughes said: “the rich Cooper steel tire supply sources, but also for the China market show of confidence.” In addition, with more than 3000 retail outlets of the tire in China, accelerate the establishment of experience center in key city, and embrace the Internet business, enhance channel capacity and enhance the consumer experience, to seize the market Chinese.

Independent brand hukouduoshi